Types of ads
1. Conventional Marketing Messages Print ads for newspapers, magazines, pamphlets, flyers, and posters. TV ads and radio spots aimed for a wide audience broadcast by Broadcast Ads Outdoor advertising (out-of---home, OOH) Publically displayed digital displays, posters, billboards, transit ads (buses, taxis). Direct Mail Notes Physical mail including postcards and brochures sent to intended consumers. 2. Online Ads Showcase ads, banner ads, and sidebar ads seen on websites. Usually pay-per--click campaigns, search engine advertisements (PPC) paid ads showing on Google and other search engines. Social Media Ads on Facebook, Instagram, LinkedIn, Twitter, TikHub including picture, video, carousel, and narrative ads. picture, video, carousel Video ads on websites, social media, or YouTube, integrated video ads on platforms Native ads that fit the platform's content—that is, sponsored stories or promoted posts. Promotions using social media influencers or bloggers constitute influencer a...